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Why Crocs' 'Ugly' Strategy is a Game Changer
Discover the mechanics behind Crocs' unconventional brand approach and its lessons for digital products.
Bron: Crocs showed everyone that “being ugly” can still be a brand strategy - https://www.reddit.com/r/branding/comments/1ssk4kt/crocs_showed_everyone_that_being_ugly_can_still/
